A second-generation, family-run fashion house born in the heart of Bur Dubai.

Birthed in the midst of COVID, our journey began at a time when the world stood still, yet our passion for craftsmanship, textiles, and tradition kept us moving forward. What started as a humble dream has grown into one of Dubai’s most beloved destinations for ethnic and bridal wear.

With over 25 years of expertise in bespoke tailoring, fabrics, and textiles through our parent brand, Santoba Tailors, we understand quality from the inside out - the weave, the fall, the craft, and the emotion behind every garment.

Today, House of Santoba spans two physical stores in Bur Dubai, showcasing a curated collection of over 5,000 pieces from bridal lehengas to occasion wear, festive couture, Indo-Western ensembles, gowns, jewellery, and accessories. What you see online is just a glimpse; the true magic lives in our stores, where every client is guided through fabrics, colours, and silhouettes with care.

Discover a world where tradition meets the modern muse - welcome to House of Santoba.

Personalised customer service is at the heart of who we are.

Whether you’re a bride, a groom, a family member, or a guest, we believe every celebration deserves attention, warmth, and a perfect outfit that feels like you.

At House of Santoba, we don’t just dress you for an event, we become a part of your moment, your memory, your celebration.

From our family to yours, we can’t wait to welcome you into our stores and help you find the piece that makes your occasion unforgettable.

In Their Own Words
I had a wonderful experience at House of Santoba and the dress I bought was stunning - elegant and beautifully crafted.A special thank you to Mr. Mirza for his exceptional service. He was incredibly helpful, attentive, and patient throughout the entire process. He went above and beyond showing how to style the outfit and to ensure everything was perfect, and I truly appreciated the personal attention and professionalism.
— Femina baker
Got a Diwali outfit here first and then a sherwani stitched for a family wedding. Amazing service on both occasions by Arif. Really pleased with the quality and service. My go to place for south asian outfits.
— Omer Tariq
I had such a great experience at House of Santoba! The collection of Indian outfits is absolutely stunning, with something for every occasion. Arif, who helped me, was incredibly friendly, patient, and knowledgeable. He made the whole process so easy and enjoyable. The quality and craftsmanship of their designs are top-notch, and I left with an outfit that I absolutely love. Highly recommend this store and customer service!
— Arun Bablani
I would like to write high for Mr. Ali, I had an amazing experience with them at Santoba and loved the way the welcomed and showed options for my special day - my wedding. They are housing an amazing eye catchy collection for wedding and party wears and have very friendly staff. Alterations were done within the given time frame in fact 10 hours earlier! All the staff went above and beyond to ensure our shopping experience was stress free and got a wedding gift too🤫🤓. Highly recommended, 10/10.
— Hina Pervaiz
We came to them with just one photo of an outfit my husband loved, and within three days they had not only recreated it, but made it even better than the original. The craftsmanship was exceptional — the hand embroidery was intricate and absolutely stunning. Every detail was beautifully executed, and the fit was perfect. We were genuinely blown away by the quality, speed, and service. Vikram and Arif were a joy to work with — professional, kind, and incredibly talented. Thank you both for creating something so special for such an important occasion!
— Seema Amin

Our store

Meena bazar - 23 Al Hisn St - Al Souq Al Kabeer - Dubai

Monday - Thursday:

10:30AM - 2PM | 4:30PM - 10PM

Saturday & Sunday:

10:30AM - 2PM | 4:30PM - 10:30PM